So are you sure you really liked it? Consider that you live in a world where you don’t actually know how and why you arrive at your own determinations.
And for free-market idealists this is a very damaging concept. It shows that the success of a product has as much to do with its perceived popularity as its intrinsic value – meaning price signals are never fully accurate, nor are their recipients capable of rationally interpreting them accurately if they were…. If you trace down these implications you simply arrive at what Keynes said, and that there is an important role for central planning in efficient economies.
But anyone looking at what happens in our modern economy could have recognized that this is the case, without this study (and there are many others – this is really just another type of “priming”). But I think the Conservatives and Classical Econs simply want an explanation that absolves them of the inconveniences introduced by hierarchical power structures.